Episode 65 – Sean Potter


In the dynamic world of sports management, success stories often unfold against the backdrop of determination and strategic choices. High-Performance Manager Success Story Sean Potter’s journey is one such narrative that seamlessly intertwines commitment, skill development, and prioritization. This exploration delves into Potter’s trajectory, from seizing opportunities at Melbourne Storm to overseeing the Tasmanian Devils. A success story that reflects the essence of a high-performance manager’s role, emphasizing the vital elements of strength training, strategic planning, and mentorship. Potter’s journey exemplifies the synergy between academic pursuits, professional commitments, and personal passion, providing valuable insights for aspiring sports professionals.

This week on the show, we have Sean Potter, the High-Performance Manager Success Story of the Tasmanian Devils. Prior to the Devils, Sean was the High-Performance Manager Success Story of Caldor Cannons. High-Performance Manager Success Story, Sean Potter, brings a wealth of experience and a proven track record to our discussion.

Potter’s Success Journey continues to inspire, demonstrating how dedication and strategic decision-making can shape a remarkable career in sports management. Sean Potter’s relentless pursuit of excellence has left an indelible mark on the industry, making his story a testament to the principles of success in the dynamic field of sports. Join us as we unravel more layers of Potter’s Success Journey and discover the lessons that can elevate your own professional trajectory. Potter’s Success Journey is a beacon for those navigating the competitive landscape of sports management, showcasing the power of resilience and strategic vision in achieving lasting success.

Highlights from the episode:

  • How Sean got to Melbourne Storm
  • How Sean juggled his uni, lifeguard job, S&C in Melbourne Storm
  • The influencers and mentors who shaped his career
  • What his role looks like in Tasmanian Devils
  • His key focus on his training program and what he looks for from the athletes
  • His approach to athletes who push themselves past their limits

Seizing Opportunities at Melbourne Storm

Potter’s journey commenced with a pivotal opportunity – an internship with the Melbourne Storm’s under-20 squad. The gateway to this experience was the university’s career advisors and job ads, acting as catalysts for a transformative period. The initial exposure provided Potter with a unique perspective on the differences between rugby and football, shedding light on Melbourne Storm’s organizational prowess. His major takeaway? The emphasis on strength and power training is a crucial distinction from the conditioning-centric approach in AFL. This early exposure set the stage for Potter’s future endeavors and instilled a commitment to the high-performance trajectory.

Juggling Acts: Lifeguard, University, and Training

The high-performance arena demands not only dedication but also adept juggling of responsibilities. Potter candidly shares his experiences balancing lifeguard duties, university commitments, and personal training. In this demanding triad, time management emerged as a key player. The interview reveals Potter’s pragmatic approach – prioritizing Melbourne Storm over other facets of life, even at the potential cost of academic grades or additional income. The narrative unfolds, depicting the early days of prioritization, where choices laid the foundation for Potter’s unwavering commitment to his chosen path.

Mentors and Influences

Behind every success story lies a network of mentors and influencers who shape and guide. Potter reflects on the pivotal role played by mentors during his early days at In Canon. Individuals like Cone, a relentless force, and Robinus from Coburg, with vast knowledge and experience, left indelible marks on Potter’s journey. Additionally, Loris Berlocchi, a seasoned professional in the industry since the mid-’90s, contributed to Potter’s wealth of experiences. These mentors not only imparted knowledge but also instilled valuable lessons in work ethic and relationship building, elements that continue to resonate in Potter’s current role.

Full-Time Role with Tasmanian Devils

Potter’s journey takes a new turn with his current role as the High-Performance Manager for the Tasmanian Devils. Responsible for three regions, each with its unique challenges, Potter orchestrates SNC and medical aspects. This section explores the intricacies of managing athletes across different regions, acknowledging the varying sizes of training groups and the need for tailored programs. Potter outlines key pillars in his approach, focusing on speed, strength, movement, power abilities, and developmental stages within a track. The narrative unfolds as Potter discusses the challenges and rewards of honing the skills of developing footballers in Tasmania.

Adapting Programs for Athletes

A crucial aspect of Potter’s role involves adapting training programs to accommodate athletes’ diverse schedules. The interview sheds light on Potter’s approach to understanding athletes’ commitments, including exams, other sports involvement, and multiple football programs. This adaptive strategy, rooted in collaboration with schools and clubs, aims to optimize training effectiveness while acknowledging external factors. Potter addresses the delicate balance of meeting athletes at their level, considering their individual circumstances, and ensuring a symbiotic relationship between their various commitments and high-performance training.


Sean Potter’s journey as a High-Performance Manager serves as an inspirational tale for aspiring sports professionals. From seizing opportunities at Melbourne Storm to shaping the future of athletes with the Tasmanian Devils, Potter’s story encapsulates dedication, strategic choices, and the invaluable influence of mentors. Aspiring high-performance professionals can draw valuable lessons from Potter’s journey, understanding the importance of prioritization, mentorship, and adaptability in navigating the dynamic landscape of sports management. His narrative reinforces the idea that success is not a singular achievement but a continuous journey of growth, learning, and commitment.

People mentioned:

  • Steve Forcone
  • Rob Inness
  • Loris Bertolacci
  • Steuart Livingstone
  • Mathew Pell
  • Matthew Glossop
  • Paul Sealy
  • David Watts
  • Michael Macri
  • Lachlan Wilmot

Connect with Sean: https://www.instagram.com/coachseanpotter/

Listen: iTunes | IGTV | Spotify



AFL recovery between games

How to Recover Faster from Minor Injuries and Niggles

Discover effective strategies for faster recovery from minor injuries and niggles with expert insights from an AFL strength and conditioning coach. Learn about rest, active recovery, nutrition, and prevention tips tailored for Aussie rules footballers, AFL players, and parents of young footballers.

Shopping cart close