Train Like an Athlete: Tom Baulch’s Journey
In the world of fitness and personal training, there comes a pivotal moment when one realizes the need to break free from the confines of working for others and carve out their own path. Tom Baulch experienced this epiphany at the age of 21, recognizing that his potential as a trainer and his unique personality could flourish best when he took control of his destiny. Embracing the mantra ‘Training Like an Athlete,’ Tom embarked on a journey of self-discovery and empowerment, pushing boundaries and redefining what it means to be a fitness enthusiast and coach.
Highlights of the episode:
- How he decided to create his own brand
- What it means to train like an athlete
- Advice to new brands starting out
- How he balances his content with entertainment, education, and promotions.
- Who handles his marketing, programs, athletes, and dealing with brands
The Athlete’s Approach
Tom Baulch’s approach to fitness is built on the foundation of training like an athlete. This entails a delicate balance between attention-grabbing, sports-specific exercises and the tried-and-true traditional routines. The aim? To optimize performance while minimizing the risk of injuries.
Navigating the Fitness Landscape
Starting a brand or business in the fitness realm may seem daunting, but Tom offers practical advice. He advocates for platforms like TikTok as a springboard to gain exposure. Consistency, he stresses, is key. Regular posting on various platforms ensures a steady stream of engagement and growth.
Managing Growth: Lessons from Tom’s Journey
As Tom’s following rapidly expanded, so did the demands on his time. Managing marketing efforts became a significant task. Recognizing the need for support, he recently brought on a manager to navigate the complexities of dealing with brands and sponsorships. This move promises more time for what he does best: training and inspiring athletes.
Conclusion: Forging Your Path in Fitness
In conclusion, Tom Baulch’s journey exemplifies the power of training like an athlete and taking control of one’s own destiny. By embracing a blend of innovation and tradition, he has not only enhanced his own performance but has also guided hundreds of athletes toward their fitness goals. For those aspiring to forge their own path in the fitness industry, Tom’s story serves as a beacon of inspiration. Remember, the first step is often the hardest, but it’s the one that sets the course for greatness.
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Jack McLean is the founder of Prepare Like a Pro. He loves coaching people so that they can reach their personal/professional goals and become the best that they can possibly be. He is currently the Strength & Rehab Coach of Melbourne Football Club and has worked as Strength & Conditioning Coach at Hawthorn Football Club. Jack is a Level 3 Australian Strength & Conditioning Association and Professional Coach and a Level 1 Australian Weightlifting Federation Coach.