Navigating the Career Ladder in AFL Strength & ConditioningCategoriesStrength & Conditioning Coaches Tips

7 Key Strategies to Land Your First Full-Time Contract as a Pro Sports Strength and Conditioning Coach

The journey to becoming a strength and conditioning coach in the professional sports world is both challenging and rewarding. As the backbone of athletes’ performance, strength and conditioning coaches play a pivotal role in their success. Landing a full-time contract in this field marks a significant milestone. This guide outlines seven key strategies to help you achieve that goal, ensuring you stand out in this competitive industry.

Build a Strong Educational Foundation

Education is the cornerstone of a successful career in strength and conditioning. Begin by pursuing a degree in exercise science, kinesiology, or a related field. Enhancing your qualifications with certifications recognized by the Australian Strength and Conditioning Association (ASCA) or similar organizations will further bolster your credibility. Continuously seek opportunities for continuing education and specialization to keep your knowledge and skills sharp and relevant.


Gain Diverse Experience

Experience is invaluable. Start building your resume with internships and volunteer positions, even if they’re not directly in your desired sport. The diversity of your experience can demonstrate your adaptability and commitment. Work with different sports teams at various levels—from high school to collegiate athletics—to gain a broad understanding of the physical demands across sports.


Networking and Relationships

The strength and conditioning field thrives on connections. Networking with other professionals can open doors to opportunities that are often not advertised publicly. Attend industry conferences, workshops, and seminars to meet peers and mentors who can guide you. Building strong relationships within this community can lead to referrals and recommendations, which are crucial for securing a full-time contract.

Develop a Niche or Specialty

Specializing in a particular area—be it a specific sport, training methodology, or population—can set you apart. Whether it’s developing innovative injury prevention programs or focusing on performance enhancement for elite athletes, having a niche makes you more attractive to potential employers. It showcases your passion and dedication to a particular aspect of strength and conditioning, making you the go-to expert in that area.


Showcase Your Successes

Your successes are your best selling points. Maintain a comprehensive portfolio of your work, including detailed programs you’ve developed, before-and-after performance statistics of athletes you’ve trained, and any relevant achievements or recognitions. An online portfolio or a professional LinkedIn profile can serve as a dynamic CV, showcasing your expertise to potential employers worldwide.


Understand the Business of Sports

Beyond training and conditioning, understanding the business side of sports can significantly advantage you. Familiarize yourself with contract negotiation tactics, the basics of sports management, and marketing principles. Being able to market yourself effectively and understand the contractual aspects of your employment can make you a more savvy and attractive candidate to professional organizations.


Stay Ahead of Industry Trends

The sports industry is continually evolving, with new research, technologies, and methodologies emerging regularly. Stay informed about the latest trends in sports science by subscribing to industry journals, attending workshops, and participating in online forums. Being knowledgeable about cutting-edge practices not only enhances your training programs but also demonstrates your commitment to excellence and continuous improvement.


Prepare for Interviews and Evaluations

When the opportunity arises, being well-prepared for interviews and practical evaluations is crucial. Anticipate common questions and practice articulating your training philosophy, experience, and success stories. Be ready to conduct a practical demonstration or discuss in detail a case study of an athlete you’ve trained. This preparation shows your competence and confidence, key qualities that employers seek.

Securing your first full-time contract as a strength and conditioning coach in the professional sports industry requires a blend of education, experience, and strategic networking. By developing a niche, showcasing your successes, understanding the business of sports, staying informed about industry trends, and preparing thoroughly for interviews, you position yourself as a strong candidate. Remember, perseverance and dedication are your allies on this journey. With these strategies in hand, you are well on your way to achieving your career goals.


What are the best certifications for aspiring strength and conditioning coaches?

Certifications from organizations like the Australian Strength and Conditioning Association (ASCA), including the Certified Strength and Conditioning Coach levels 1 – 3 are highly regarded in the industry.

How can I gain experience if I’m just starting in the field?

Volunteering with sports teams at schools or local clubs, and securing internships, even if unpaid, are excellent ways to gain valuable experience.

What’s the importance of networking in landing a full-time contract?

Networking can connect you with mentors, peers, and potential employers, opening up opportunities that might not be publicly advertised.

How do I decide on a niche or specialty?

Consider your passions, the needs of the market, and where you can provide the most value. Specializing in areas with high demand but a limited supply of experts can be particularly beneficial.

What should I include in my professional portfolio?

Include detailed training programs, athlete performance improvements, any awards or recognitions, and testimonials from athletes or coaches you’ve worked with.

How do I stay updated with industry trends?

Subscribe to our coaches academy to uncover the strategies to build a thriving online platform, liberating yourself from the time-for-money constraints while pursuing a career as an AFL S&C coach.

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Click the link below to book a FREE coaches discovery call with Jack.

Protecting Young Athletes in AFL – A Concussion Prevention Guide for ParentsCategoriesElite Lifestyle

Navigating AFL Concussion Injuries and the 12-Day Recovery Protocol

The AFL’s 12-Day Concussion Protocol

The AFL’s approach to concussion management is structured and meticulous, ensuring that players receive the care and time needed to fully recover before returning to the field. The protocol is a testament to the league’s commitment to player safety, encompassing a comprehensive 12-day process that begins the moment an injury occurs.

The Australian Football League (AFL) takes player health and safety seriously, especially when it comes to concussion injuries. Concussions are a significant concern in contact sports, and the AFL’s 12-day concussion protocol is a testament to the league’s commitment to player welfare. This article delves into the specifics of the protocol, the research backing its effectiveness, and how emerging technologies like Virtual Reality (VR) and Machine Learning (ML) are shaping the future of concussion management in sports.


Concussion management is a critical aspect of player health and safety in the Australian Football League (AFL). As a sport known for its high-impact collisions and fast-paced action, the incidence of concussion is a significant concern. This blog post explores the intricacies of concussion in AFL, highlighting the league’s 12-day concussion protocol, the role of technology in managing these injuries, and the future directions for concussion management in the sport.

In-Depth Analysis of the 12-Day Protocol

The protocol is designed to monitor symptoms and recovery through a phased approach that carefully balances rest and gradual re-introduction to physical activity. This ensures that players are not rushed back into play, reducing the risk of long-term health issues associated with concussions.

Innovations in Concussion Management

Emerging research and technologies, such as Virtual-Reality Vestibular Ocular Motor Screening and machine learning models, are at the forefront of enhancing concussion management. These innovations offer new ways to assess and predict concussion outcomes, potentially revolutionizing how concussions are handled in sports.

The Role of Technology in Concussion Protocols

The integration of technology into concussion protocols represents a significant leap forward in personalized and precise concussion management. The AFL’s adoption of these tools reflects a broader trend in sports towards leveraging technology to improve player health and safety outcomes.

Player Experiences with the 12-Day Protocol

Personal accounts from players who have undergone the concussion protocol shed light on its effectiveness and areas for improvement. These stories highlight the critical importance of adhering to the protocol and the role of medical professionals in guiding players through their recovery.

Comparative Analysis with Other Sports

Examining how concussion protocols in other sports stack up against the AFL’s can provide valuable insights into best practices and potential areas for enhancement. Learning from the experiences of other leagues is crucial for the ongoing evolution of concussion management strategies.

The Future of Concussion Management in AFL

The landscape of concussion management in AFL is poised for continued evolution, driven by advances in research and technology. The league’s commitment to incorporating the latest findings and innovations into its concussion protocols is vital for safeguarding player health and well-being.

The AFL’s structured approach to concussion management, underscored by the 12-day concussion protocol, reflects a comprehensive strategy to mitigate the risks associated with concussions. Through ongoing research, technological advancements, and a dedication to best practices, the AFL is leading the way in concussion management, ensuring the safety and longevity of its players’ careers.

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Coaches Monthly


    1. Virtual-Reality based Vestibular Ocular Motor Screening for Concussion Detection using Machine Learning (2022-10-13)
    • This paper explores the use of virtual reality (VR) to standardize Vestibular/Ocular Motor Screening (VOMS) for concussion detection, showing that machine learning models can achieve high accuracy in identifying concussion symptoms based on VR-generated data. Link to paper
    1. Predicting Post-Concussion Syndrome Outcomes with Machine Learning (2021-08-04)
    • This study uses machine learning models to predict outcomes for patients with persistent post-concussion syndrome (PCS), finding predictive factors such as PTSD, perceived injustice, and symptom severity. It demonstrates that machine learning can accurately predict PCS outcomes. Link to paper
    Sport-related concussion (SRC) depends on sensory information from visual, vestibular, and somatosensory systems. At the same time, the current clinical administration of Vestibular/Ocular Motor Screening (VOMS) is subjective and deviates among administrators. Therefore, for the assessment and management of concussion detection, standardization is required to lower the risk of injury and increase the validation among clinicians. With the advancement of technology, virtual reality (VR) can be utilized to advance the standardization of the VOMS, increasing the accuracy of testing administration and decreasing overall false positive rates. 
    In this paper, machine learning models are used to predict outcomes for patients with persistent post-concussion syndrome (PCS). Patients had sustained a concussion at an average of two to three months before the study. By utilizing assessed data, the machine learning models aimed to predict whether or not a patient would continue to have PCS after four to five months. The random forest classifier achieved the highest performance with an 85% accuracy and an area under the receiver operating characteristic curve (AUC) of 0.94. Factors found to be predictive of PCS outcome were Post-Traumatic Stress Disorder (PTSD), perceived injustice, self-rated prognosis, and symptom severity post-injury. The results of this study demonstrate that machine learning models can predict PCS outcomes with high accuracy. With further research, machine learning models may be implemented in healthcare settings to help patients with persistent PCS.
Learning my AFL Reconditioning Philosophy (1)CategoriesFooty Tips

Unlocking the Power of Reconditioning in AFL: A Comprehensive Guide to Athlete Return to Performance


In the high-impact world of Australian Football League (AFL), the significance of reconditioning cannot be overstated. Reconditioning in AFL encompasses a broad spectrum of strategies aimed at ensuring athletes recover efficiently, maintain peak physical condition, and return from injuries stronger and more resilient. This comprehensive guide aims to unlock the power of reconditioning, offering insights into the athlete-centered approach that integrates the latest in sports science. As we gear up for an upcoming live Zoom presentation on AFL reconditioning, we invite you to explore the pivotal role of reconditioning in enhancing athlete recovery and performance.

The Rehab Journey: An Athlete-Centered Approach

Reconditioning in AFL is not a one-size-fits-all process. It’s a personalized journey that begins with an in-depth individual assessment, tailoring the recovery plan to meet each athlete’s unique needs. The key pillars of this journey include:

  • Individual Assessment and Customization: Understanding the specific needs and challenges of each athlete to develop a bespoke recovery plan.
  • Mental Health and Resilience: Recognizing the mental and emotional aspects of recovery, fostering resilience, and supporting athletes through their rehab journey.
  • Nutrition and Recovery: Highlighting the critical role of nutrition in accelerating recovery and optimizing performance.

Communication among athletes, coaches, and medical teams is paramount, ensuring that everyone is aligned in the recovery and reconditioning goals.

Reconditioning Philosophy: Keeping the Big Picture in Mind

The philosophy behind AFL reconditioning is holistic, focusing not just on immediate recovery but on the athlete’s long-term health and career longevity. This involves:

  • Periodization: Implementing a phased approach that includes off-season preparation, in-season maintenance, and post-season recovery.
  • Long-Term Development: Keeping the athlete’s long-term development and career progression in view, beyond the immediate competition season.

Applying the Science: Objectivity and Integration

Sport science plays a critical role in AFL reconditioning, providing objective data to guide decision-making. Key components include:

  • Objective Measurement and Monitoring: Utilizing technologies such as GPS tracking and heart rate monitoring to gather real-time data on athlete performance and recovery.
  • Case Studies and Best Practices: Learning from successful reconditioning strategies through case studies.
  • Techniques for Flexibility and Injury Reduction: Implementing stretching and support strategies to enhance flexibility and reduce the risk of injuries.

Integrating Reconditioning Principles

The ultimate goal is to seamlessly integrate reconditioning principles into daily training and competition schedules, tailoring plans to the individual needs and goals of each athlete. This requires continuous evaluation and adjustment, ensuring that the reconditioning strategies evolve in line with the athlete’s progress and the demands of the sport.

A comprehensive approach to reconditioning in AFL is vital for optimizing athlete recovery, performance, and longevity. As we conclude, we underscore the importance of embracing an athlete-centered approach, informed by sport science, to achieve these goals. We invite you to join our live Zoom presentation for deeper insights and interactive discussions on applying these principles to your practice or team.

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Coaches Monthly


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  • Sandford GN, Laursen PB, Buchheit M. Anaerobic Speed/Power Reserve and Sport Performance: Scientific Basis, Current Applications and Future Directions. Sports Med. 2021 Oct;51(10):2017-2028. doi: 10.1007/s40279-021-01523-9. Epub 2021 Aug 16. PMID: 34398445.
  • Flatt AA, Allen JR, Keith CM, Martinez MW, Esco MR. Season-Long Heart-Rate Variability Tracking Reveals Autonomic Imbalance in American College Football Players. Int J Sports Physiol Perform. 2021 Dec 1;16(12):1834-1843. doi: 10.1123/ijspp.2020-0801. Epub 2021 May 26. PMID: 34039770.
  • Malone et a. 2016 Malone, S, Roe, M, Doran, DA, Gabbett, TJ and Collins, K (2016) High chronic training loads and exposure to bouts of maximal velocity running reduce injury risk in elite Gaelic football. Journal of Science and Medicine in Sport.
  • Taberner M, Allen T, Cohen DD. Progressing rehabilitation after injury: consider the ‘control-chaos continuum’. Br J Sports Med. 2019 Sep;53(18):1132-1136. doi: 10.1136/bjsports-2018-100157. Epub 2019 Feb 8. PMID: 30737202; PMCID: PMC6818668.