Building an Online BrandCategoriesPLP Podcast Social Media Influencer

Episode 175 – Caden MacDonald

In today’s digital age, the pursuit of building a successful online brand has become an enticing endeavor for many. The allure of fame, fortune, and influence on platforms like YouTube and social media has led countless individuals to embark on this journey. But what does it really take to make it in the online brand-building arena?

In this blog post, we delve into the insights of content creator Caden MacDonald, who has carved his path to online success. With a key phrase of “building an online brand” guiding our discussion, we will explore how Caden’s journey aligns with the principles of embracing imperfection and consistency.

Highlights of the episode:

  • The 10,000-hour rule when building a brand
  • Which social media platform you should start
  • His big rocks for a successful week
  • How he gauges success in his content
  • How Cados structure and schedule his content

Embracing Imperfection: The Foundation of Success

Caden MacDonald’s story is a testament to the idea that success in the realm of online branding is not an overnight phenomenon. As he candidly admits, his early videos were far from perfect. They were filmed on a simple webcam, had poor audio quality, and lacked coherence in their punchlines. In essence, they were, by his own admission, “pretty average.” However, what set Caden apart was his willingness to embrace imperfection.

Consistency: The Key to Progress

For Caden, the path to success was paved with consistency. He understood that growth and improvement would come over time, and he was willing to put in the effort to achieve it. His commitment to producing one video per week, even when his content was less than stellar, highlights the importance of staying consistent on the journey of building an online brand.

Choosing the Right Platforms: TikTok’s Appeal

Aspiring content creators often grapple with choosing the right platforms to start their journey. Caden’s advice here is clear: in today’s landscape, platforms like TikTok offer a much more accessible route to success compared to the challenges he faced when he started on YouTube in 2016. With the technological advancements and user-friendly editing tools available, creators can produce better content more efficiently.

Measuring Success: Beyond View Counts

In the early stages of his career, Caden admits that he primarily gauged his success by the number of views his videos garnered. However, he has since evolved in his perspective. The stress tied to each view count made him reevaluate his approach. Now, he advises content creators to detach their happiness from view counts, focusing instead on the quality and impact of their content.

Structuring Your Content Creation Journey

One of the intriguing aspects of Caden’s approach is his lack of rigid structure. Unlike some content creators who meticulously plan their content creation and release schedules, Caden describes himself as a bit of a “hack” when it comes to structure and discipline. He often works impulsively and sporadically, a testament to the diverse ways individuals can find success in this field.

Conclusion: Building an Online Brand Takes Time and Tenacity

In conclusion, Caden MacDonald’s journey in building an online brand provides valuable insights for those looking to embark on a similar path. Embracing imperfection, maintaining consistency, choosing the right platforms, and redefining success metrics are all key takeaways. While there is no one-size-fits-all approach, Caden’s story illustrates that success in this field requires time, tenacity, and a willingness to learn and adapt.

Whether you’re a budding content creator or simply curious about the world of online branding, Caden’s experiences offer a compelling narrative of the challenges and triumphs that come with building an online presence. So, remember, embrace imperfection, stay consistent, and keep learning on your journey to building a successful online brand.

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Training Like an AthleteCategoriesCoaches High Performance PLP Podcast Social Media Influencer

Episode 173 – Prime Train: Tom Baulch

Train Like an Athlete: Tom Baulch’s Journey

In the world of fitness and personal training, there comes a pivotal moment when one realizes the need to break free from the confines of working for others and carve out their own path. Tom Baulch experienced this epiphany at the age of 21, recognizing that his potential as a trainer and his unique personality could flourish best when he took control of his destiny. Embracing the mantra ‘Training Like an Athlete,’ Tom embarked on a journey of self-discovery and empowerment, pushing boundaries and redefining what it means to be a fitness enthusiast and coach.

Highlights of the episode:

  • How he decided to create his own brand
  • What it means to train like an athlete
  • Advice to new brands starting out
  • How he balances his content with entertainment, education, and promotions.
  • Who handles his marketing, programs, athletes, and dealing with brands

The Athlete’s Approach

Tom Baulch’s approach to fitness is built on the foundation of training like an athlete. This entails a delicate balance between attention-grabbing, sports-specific exercises and the tried-and-true traditional routines. The aim? To optimize performance while minimizing the risk of injuries.

Navigating the Fitness Landscape

Starting a brand or business in the fitness realm may seem daunting, but Tom offers practical advice. He advocates for platforms like TikTok as a springboard to gain exposure. Consistency, he stresses, is key. Regular posting on various platforms ensures a steady stream of engagement and growth.

Managing Growth: Lessons from Tom’s Journey

As Tom’s following rapidly expanded, so did the demands on his time. Managing marketing efforts became a significant task. Recognizing the need for support, he recently brought on a manager to navigate the complexities of dealing with brands and sponsorships. This move promises more time for what he does best: training and inspiring athletes.

Conclusion: Forging Your Path in Fitness

In conclusion, Tom Baulch’s journey exemplifies the power of training like an athlete and taking control of one’s own destiny. By embracing a blend of innovation and tradition, he has not only enhanced his own performance but has also guided hundreds of athletes toward their fitness goals. For those aspiring to forge their own path in the fitness industry, Tom’s story serves as a beacon of inspiration. Remember, the first step is often the hardest, but it’s the one that sets the course for greatness.

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Shepmates Niche Success StoryCategoriesPLP Podcast Social Media Influencer

Episode 171 – Miles and Archie

In the fast-paced world of content creation, understanding and owning your niche can be the key to unlocking remarkable success. This truth is vividly illustrated by the journey of Miles and Archie Shepherd, popularly known as Shepmates Niche Success Story. Shepmates Niche Success Story. These two brothers burst onto the scene with a spontaneous approach, initially dabbling in quizzes just for fun. Little did they know that this lighthearted endeavor would pave the way for something much greater.

As they reflect on their early days, it becomes evident that they didn’t have a grand master plan. They were simply enjoying the process, and their audience began to grow. When they hit the 10K follower mark, they realized they had likely tapped out their potential in their initial niche. It was a pivotal moment that prompted them to reevaluate and refocus.

Highlights of the episode:

  • Finding and owning your niche
  • Tips to boost engagement in social media
  • Importance of keeping your content brand-friendly
  • What content do they post for different social platforms
  • How they brainstorm for their content creation

Embracing Change: Pivoting to a New Niche

With a candidness that is characteristic of their style, Miles and Archie admit that change wasn’t easy. However, recognizing the need for a shift and having the courage to make it was essential. They understood that staying relevant and engaging their audience required more than just sticking to the familiar.

The Power of Listening: How Followers Steer Content Creation

One of the most striking aspects of Shepmates’ journey is their ability to listen to their followers. This became a vital source of inspiration and content ideas. The top comments on their videos often provided the roadmap for their next endeavor. This responsiveness not only kept their content fresh but also solidified their connection with their audience.

Brand-Friendly Content: A Gateway to Financial Opportunities

In the realm of social media influence, being brand-friendly is paramount. Shipmate’s success story is a testament to this. Their approachability and adaptability made them appealing collaborators for big brands like Telstra and even landed them a coveted spot in a TikTok ad. By maintaining a brand-friendly image, they opened doors to numerous financial opportunities.

Strategically Navigating Multiple Platforms

With content spread across various platforms, Shepmates has mastered the art of adaptation. While each platform has its unique performance dynamics, they’ve found a way to leverage them all. From YouTube shorts to Instagram and TikTok, they understand where their content shines brightest. Their approach is a testament to the nuanced understanding needed to thrive in today’s digital landscape.

Sibling Synergy: Turning Strengths into Success

Working as brothers, Miles and Archie draw strength from their unique dynamic. Their shared experiences and deep understanding of each other’s strengths and weaknesses form the backbone of their collaboration. While challenges exist, they are outweighed by the synergies that enable them to continually produce engaging content.

Timing is Everything: Leveraging Relevance for Impact

In the realm of content creation, timing is crucial. Shepmates recognize the importance of aligning their content with trends and current events. This strategic approach ensures that their content remains not only entertaining but also highly relevant. By having a bank of ideas and knowing when to deploy them, they maximize their impact.

Charting the Course Forward: Future Endeavors

As they reflect on their journey, Miles and Archie express their excitement for the future. With a treasure trove of ideas waiting in the wings, they plan to expand their presence on YouTube. This next chapter promises to be an exciting continuation of their story, as they seek to further solidify their place in the digital landscape.

In conclusion, Shipmate’s success story is a testament to the power of understanding and owning your niche. Their journey from spontaneous beginnings to strategic success offers valuable insights for content creators of all kinds. By listening to their audience, staying brand-friendly, and mastering platform dynamics, they have carved out a unique space in the digital world. As they look ahead, one can’t help but be inspired by the potential that comes from truly knowing your niche.

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